Web Werks Offers High-speed Content Delivery Network

Web Werks, the best web hosting provider in India offers a few upgrades to their Content Delivery Network (CDN) services delineated to enhance website performance and responsiveness while bringing down bandwidth cost. The CDN services increase the amount of content conveyed directly from high-speed cache, henceforth improving website guests' involvement while decreasing the load on website proprietors' servers.

Web Werks CDN provides static, dynamic and client-side caching, alongside an API that empowers organizations to control their caching approaches. Static content caching is utilized to store constant content, for example, HTML documents, pictures or JavaScript assets. Dynamic content caching is utilized to store powerfully produced site assets that do change after some time. Client-side caching stores more content as could be expected on the visitor's browser or mobile device for instant stacking. Together, these components augment cacheable content, quicken content delivery, accomplish higher asset precision, and bring the most frequently accessed content straightforwardly from physical memory.

"Our customers are progressively searching for approaches to enhance website performance while diminishing server load and our CDN services gives a chance to noteworthy execution changes," said Suhaib Logde, Asst. VP of Web Werks. "Our CDN provides clients with more control over their website traffic and enables them to move more of their delivery logic to the edge where it belongs," he added.

Pros of Web Werks CDN:    

Speed: Distributed data centers and caching, both drastically lower network latency and the website’s load time, particularly if one has a good amount of content.

Enhanced UX/UI: Faster webpage speeds and simultaneous asset downloads, to improve the user experience.

Higher Traffic Capacity: CDNs raise what's called 'network backbone capacity' by sharing activity among numerous servers enabling websites to deal with surges and spikes.

Geology: By obliging users outside the locale of a focal server, CDNs are particularly vital for websites with diverse crowds.

Expanded Security and Reliability: Lastly, CDNs avert site crashes amid traffic surges by disseminating bandwidth between servers. What's more, since duplicates of the content are put away in different areas, customers have expanded insurance from Trojan assaults. Thus, CDNs enhance the general capacity of mission-critical websites.

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BLS International Wins 'India's Best Visa Outsourcing Services Company' Award

BLS International Services Limited, the world's largest specialist provider for outsourcing of visa, passport, attestation, consular and citizen services globally since 2005, was chosen as 'India's Best Visa Outsourcing Services Company' at India's Best Company of the Year Awards 2017, as per the Companies Research Report 2017 by Media Research Group (MRG).

The company was awarded on Saturday 10 March at The Leela Hotel, Mumbai in the presence of over 200 people, including leaders from different businesses and service categories.

Mr. Shikhar Aggarwal, Joint Managing Director, BLS International quoted on the win, "We are very humbled to receive this award. BLS International is a proud Indian organization providing services at par with major international players in the visa outsourcing category. The award is a testament to our dedication and commitment to deliver quality services par excellence. Such recognitions motivate us to continue building robust expert resources and offer seamless, faster and convenient services at each level of visa application."

BLS International is amongst the world's largest specialist service provider for outsourcing of not just visas but also passport, consular, attestation and citizen services to the governments and diplomatic missions. With footprints across 62 countries, including India, European Union countries like Spain, Hungary and other countries like Russia, China, Africa, Algeria, Indonesia, Singapore, Iran, Iraq and UAE to name a few, BLS is currently serving 36 client governments world over with its 2325 offices. The company recently posted revenue of Rs. 584 crores for the period ended December 31, 2017.

India's Best Company of the Year 2017, organised by IBC Infomedia, a division of International Brand Consulting Corporation, USA is a unique platform for recognition of the success and ingenuity of the fastest growing companies across India and the unique brains behind them. Companies are awarded after being selected on a comprehensive research conducted by Media Research Group (MRG). 

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With a strong background in Advertising and Marketing, Ravinder Varma is an Assistant Professor, Writer, Short-film Maker, Consultant, Creative Designer, and a Marketer. He is the Brand Manager at Naturell India Pvt. Ltd. (Naturell Inc. California, USA) heading the Marketing Department at PAN India level. He recently launched his first Business & Marketing book, ‘118 Brands Around Me!’, at CMO Asia, which took place at Taj Land Ends, Bandra, Mumbai. The book is intended to encourage high level of knowledge exchange through Leadership and Networking among senior CMOs and brand decision makers across industry segments.

The‘CMO Asia, World Federation of Marketing – The Greatest Marketing Influencers Award’ ceremony that took place on 15^th February 2018, provided a perfect setting for the release of Ravinder’s book. "Such events give you a platform to kick-start your career as a writer. Plus, it's such a great initiative, I just had to be a part of it," he gushed. The event also saw the budding writer talk about his journey of writing this book.

Before writing this book, Ravinder grabbed his mobile camera and started clicking pictures of the brands in his house. Starting from one, two, three… he finally stopped at 118. There were indeed 118 brands around him at that time! This led the title of the book, ‘118 Brands Around Me!’. With a consistent dose of humor, the book is all about, as he says, “Marketing, marketing and marketing”! Through it, the writer has shared his in-depth knowledge on marketing in a fun and easy way.  

A groundbreaking and thought-provoking book on business, branding, marketing and

advertising, it’s hard to believe that this is Ravinder’s first attempt as a writer.  With this book, he tries to go beyond the traditional 4Ps & 7Ps, setting the framework of his mantra, the 5Bs – “Customers Believe and Buy a Brand to get expected Benefits, thereby resulting in profitable Business for the brand”. Every chapter of his book defines the said framework and supports it with several examples and case-studies from the Indian Market.

Ravinder explained how this book could be an infotaining experience for anyone reading it. He said “‘118 Brands Around Me!’ is a crisp book on marketing and branding written in a simple story style, without giving any gyaan or using any technical jargons. It’s a fun and interesting read that gives relatable examples to help you understand the power of marketing. The book makes you realize how several brands have invested crores of rupees to become a part of your life.”

The book looks at sharing multiple ideas, thoughts, frameworks, examples, and situations that a marketer or a non-marketer can learn, unlearn, or relearn.

 ‘118 Brand Around Me!’ by Ravinder Varma is currently available in digital format (Kindle) on Amazon.

Available on Amazon: http://amzn.to/2EBrvNq

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Taj Inspired Copper Enamel Range from Baaya Design

Shibani Jain, Founder & CEO- Baaya Design, was always inspired by the resplendent marble inlay work on the walls of the Taj Mahal. She and her team of designers took on the challenge to bring the rich colours seen in the inlay work, into a totally different and equally rich craft- that of copper enamelling. Earlier, the enamelling process was seen in minute work, in jewellery. We decided to try and use a similar process to create a range of copper wall plates and lamps. This was also Baaya’s attempt to revive a fading craft form native to Alibaug, in Maharashtra.  The craft was brought into the place by a Spanish artist named Andreu Vilasís.

The artisan follows a comprehensive process using glass powder colours and copper wire. This is a painstaking process and is a true test of the dexterity of our artisans. Circular plates or bowls are created on a dye to a precise depth. The wire work is fastened through an initial process called flux work. The base wire work is created in such a way as to support the intricate floral motif work. The wire work is pre- cut to create the motifs. On a stencil. These completed designs are then placed and adhered to the copper surface by firing the entire piece at a temperature of 850 °C (1,560 °F). This is a tricky process as the wired designs tend to move until completely adhered. Once cooled, coloured glass powder is applied to the surface using a paint brush and the whole piece is re- fired to create the final enamelled piece. It is cleaned with an acidic solution and then biffed. The final pieces show off the rich glass enamel colours and motifs.

Mrs. Shibani Jain, who is a hands-on designer, gets a thrill at the thought of visiting workshops and getting involved in the actual conception of the product. Her keen eye for detail is what has sustained Baaya over the years and made it a treasured name in the interior design and crafts industry. Baaya is the first organization of its kind to truly work with grassroot artisans to uplift and sustain their livelihoods by generating a market for their skill.

She forms a bond with each artisan, getting superlative results out of them. In the process, she helps them reach their potential through challenging design projects. She is not one to settle for half finished products and expects the finest end product. The culmination of these efforts shines through in all aspects of the Baaya brand. You will be mesmerised by the complexity of the copper enamel and other ranges created by Baaya and Ms. Shibani Jain. The fluidity of thought is clear in each curve of copper wire and each bend of the flowers as they cautiously cling to the curved inner surface of the lamps

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Grand Master Viswanathan Anand joins Run Adam Sports Experts Board

Mumbai, March 13 2018: India’s only sporting talent app Run Adam has signed Five-Times World Chess Champion Viswanathan Anand as a part of the Run Adam Sports Experts Board and also as Advisor. M.S. Dhoni is already a part of this expert Board and also a mentor with Run Adam. Run Adam aims to nurture and foster sporting talent in India to help realise their dreams. The Run Adam app connects athletes with stakeholders, including experts, coaches, academies, specialists, sponsors, among others. Designed to be a single access tech-enabled platform, Run Adam is a 360-degree sporting talent marketplace providing instant and easy access to different resources. The Run Adam app is free for the sporting community and is available for download on Google Playstore currently and is expected to be available on Apple Store within a week.

Indian Grand Master Viswanathan Anand spoke about his association with Run Adam and said, “My association with Run Adam will be an important milestone in chess coaching approach. The app enables me to mentor chess aspirants who find coaching access difficult. The struggle of many budding hopefuls will be fulfilled by Run Adam through such an initiative. Here I will be teaching Run Adam subscribers what I know about the game and will also share my personal experiences. I hope to be able to combine my passion for chess with the reach of Run Adam platform to help budding talent to achieve international success”.

K. Yeragaselvan, CEO and MD of Run Adam, said “Run Adam is already privileged to have M.S. Dhoni as our mentor and ambassador. With Vishwanathan Anand now joining our Sports Experts Board, it will give chess players to learn and grow their game as well as their attitude. Anand’s involvement will not only teach chess nuances to aspirants but will also help our platform grow manifold. We welcome Viswanathan Anand in Run Adam and hope to make the dreams of many in the game to come true. Considering such sports achievers who have given their time, mentoring and effort, I feel that our Vision of empowering India as a sporting superpower is not distant”.

The Run Adam Masterclasses will be conducted by the Chess Champion on the Run Adam app for aspirants of the game from 5th May 2018 every fortnight. Anand’s one hour sessions will have 30 minutes focused on teaching the game, 15 minutes on his personal experiences and 15 minutes on his life lessons. As Advisor to Run Adam, Vishwanthan Anand will bring his knowledge and understanding of sports in general and sportspersons in specific to guide Run Adam to serve the interests of sporting community better. The Indian Grand Master will also be the brand ambassador for Run Adam.

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Mahesh Limaye – Dabangg Cinematographer & Yellow Director, Visits Times & Trends Academy to Interact with TTAians

Times & Trends Academy has started a unique, fast-paced, and an industry-relevant course called ‘Fashion

Reverse Engineering Course’ for all fashion aspirants out there. The course has been designed by experts from fashion & Bollywood industry. The lectures for this course are conducted by experts from Bollywood/Fashion industry such as directors, cinematographers, costume designers, actors, fashion label owners, etc.

On 18 th Feb, Mahesh Limaye, cinematographer for movies like Dabangg, Yellow, Balak-Palak, Freaky Ali, Rege, etc. visited Times & Trends Academy to interact with students and teach them about ‘cinematography & direction.’ Mr. Mahesh is an award-winning director. His directorial debut film, Yellow, won the Special Jury Award at the 61 st National Film Awards.

Amit Agrawal, Founder & Chairman – Times & Trends Academy, who also attended the session along with fashion faculties from TTA, said, “Fashion Reverse Engineering is one of the most apt courses in the education sector right now. It is a tailor-made course for enthusiasts who want to grasp relevant elements and acquire skills that help them obtain a job in the industry. Another amazing feature of this course is that this course doesn’t beat around the bushes and hits the bull’s eye – that’s why it’s just a 10-week course. You learn important things that can make difference and nothing else!”

Mr. Mahesh explained various concepts of direction and cinematography to students. He answered many questions that students raised. Students were seen inquisitive in knowing different elements of movies and daily soaps from him. Mr. Mahesh engaged student by sharing his experience in the industry. He narrated his own story and the challenges he overcame to reach the position he is in today. His various accounts on working with stars like Salman Khan, Arbaaz Khan, etc. engaged students beautifully.

Mr. Amit Agrawal also added, “Fashion Reverse Engineering Course a.k.a Costume Designing is a unique course that allows the students to interact with who’s who of Bollywood and fashion industry. Costume Designers, Film Directors, Cinematographers, Actors are the people who conduct lectures for this course. We have taken learning to a whole new different level.

The USP of this Fashion Reverse Engineering Course is that students have an opportunity to be placed in the Bollywood industry right after the course. TTA provides an opportunity; students just need to prove their mettle. People struggle for years to get here, and it’s a no joke that Times & Trends Academy is offering this wonderful opportunity to fashion enthusiasts. Students from previous batches have already been selected and placed in the industry, that’s a great news for fashion aspirants looking forward to joining TTA.”

Times and Trends Academy is one of the premier vocational training academies that offer courses like Fashion Designing, Fashion Styling, Fashion Boutique Management, Interior Designing, Interior Business Management, Event Management, Animation, Graphic Designing, Jewellery Designing, and Finance & Accounts.

TTA focuses on providing sound technical knowledge to the students along with building soft skills, and this allows 360-degree development in the student that lets them achieve success in their careers. With eight centers all over India, around 12,000-plus students have passed from TTA in the last 13 years.

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Shreeyum Foods Pvt. Ltd. launches “Infuze”- India’s first Sugarless naturally flavored bottled water

Mumbai, 28th, February 2018: Shreeyum Foods Pvt. Ltd., a start-up organization recognized under the Start -up India Scheme, today announced the launch of Infuze, India’s first of its kind purified water infused with natural flavors of herbs and fruits. Infuze flavored water with no sugar, no calories and no preservatives promotes healthy lifestyle by encouraging people to drink more water. It is a substitute to bottled drinking water, carbonated sodas as well as other flavored and sugary beverages that are available in the market today.

Infuze water is also the first to be available in Licorice (Saunf) and Basil (Tulsi) flavor in addition to Apple and Pineapple. They are priced at Rs. 20 and Rs. 10 for 500ml and 200ml respectively and will be soon available across Mumbai expanding their presence gradually to other cities.

The Company is planning to sell the product through indirect channel (Retailers, distributors) as well as direct channel i.e. direct supplies to the big customers. Some of the customers segment/market which have been identified as target customers are Catering industry, Hotel industry, Restaurants chains, Supermarkets, Online Grocery stores, Events, corporate clients etc. Water is a must requirement in all the events and gatherings and by offering varieties in water, company is creating a unique Niche that has large market prospects. Company plans to add more flavors later in a systematic and planned manner and also provide the option of customized flavors in direct channel (Big Event, Catering or Hotel etc.).

Speaking on the launch, Mr. Akshay Solanki, Promoter and Director of Shreeyum Foods Pvt. Ltd., said, “Flavored water industry in India is still at very nascent stage with no established player in Non-sugary infused water category but with the growing health consciousness, India is not very far from demanding and adopting flavored water. With Infuze, water is being made more interesting and readily available to the modern health conscious smart individuals who are bored of drinking normal water and want an alternate to the carbonated sodas and other unhealthy drinks. The Concept of Infused water is generation old in India but is diminishing with time. As an innovator in the new beverage category of ‘Flavored water’ we are passionate about bringing those infused water beverages again to the lives of people and promote a healthy lifestyle.”

Bottled water Industry is growing much faster than carbonated drinks in India, mirroring a global trend as consumers are going off from sugary beverages. Packaged water industry is growing at rate of 23-25% per annum. Indian Bottled Water consumption was 6.8 Billion in 2015-16 and 8.2 Billion Liters (approx.) in 2016-17. Carbonated drinks consumption has been approx. 5.6 Billion Liters in 2016-17.Both together accounting for approximately 14 Billion Liters in a Year which is 3.83 crore Liters in day and it is expected to grow at a CAGR of 22%. However Flavored Water Industry is still at a very Nascent Stage in India with no big player in Non-Sugary infused water category.

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